QUICK BUY ALERT: DOUBLING DOWN ON RBLX
We strongly believe in Roblox's (RBLX) vision, and with the stock at what we believe to be a nice discount, we have decided to double down at the price of $54.96. Despite their falling stock price, the company has made it clear that its current focus is user growth, and they're doing a fantastic job. This, of course, means company monetization has since taken a backseat as they focus on user growth, but that isn't necessarily a bad thing. The company is honing in on the details of its foundation, making sure both its product and userbase are the best they can be. They're focused on perfecting the things some investors forget about: creating a safe online environment and increasing their daily active users.
As for their goal for future monetization, Roblox has many avenues it can pursue. Advertising and 3D assets created and sold by the company are on the way; David Baszucki, CEO of Roblox, has said so himself. Furthermore, the company just landed a fantastic deal with the NFL, lending even more credibility to their product's ecosystem. Roblox is also acquiring even more brand deals and artists for concerts on its platform. Artists for these concerts include some big names such as Lil Nas X and Twenty One Pilots. As for brands, the company has deals with big names such as Gucci, Nike, and Vans, allowing players in their universe's ecosystem to purchase and wear their products digitally. For these reasons, this is a long hold for us, and we'll keep you updated on any further changes in our position.